A wish from the heart: To create a special place for equally special people. In the middle of nature, high above Merano with its breathtaking views. With its headstrong and individual character. Hirzer 2781 - Your 4 Star Superior Pure Pleasure Hotel in Hafling near Merano.
Something different, but always exceptional.
Designer rooms
Stylish & elegant
Your eyes can never get enough. Be astonished and admire everything: The harmonic colour combinations. The modern elements. Unique collector's items. The discreet design of the interior designer Harald Margreiter pampers all your senses.
Peak of delight
Impressive aromas, subtle compositions. Poetry on a plate and in a glass. Eating is an art. Every art conceals its small secrets and tells a wonderful story.
Be happy
Breathe in: Warmth. Fresh air. Delicate feel-good aromas. Breathe out: Your day-to-day, your worries and all the rest. Rediscover your balance, with intuition, as power can be found in deep relaxation.
Love nature
Surrounded by greenery, in the middle of a winter wonderland. A box seat with a view of the Hafling high plateau and front row seats: Multifaceted. Natural. Real. Experience the variety. At all times.
Hotel Hirzer 2781 is a 4-star superior hotel surrounded by nature on a sunny plateau above Merano, only around 10 km from the spa town. Guests enjoy uninterrupted panoramic mountain views and easy access via a scenic road that is open all year round.
Hotel Hirzer 2781 is located approximately 10 km above Merano. By car, the journey takes around 15 minutes along the panoramic road. With the South Tyrol Guest Pass included, you can also use public transportation free of charge.
The “Pure Pleasure Hotel” combines the distinctive design vision of interior architect Harald Margreiter with a breathtaking natural setting and panoramic mountain views. As a family-run 4-star superior hotel, it lives by the promise: “Different, yet always exceptional.”
Guests can enjoy hiking, mountain biking, golfing, horse riding and skiing in the Merano 2000 area right on the doorstep. The included South Tyrol Guest Pass also allows free use of buses, regional trains, and selected cable cars throughout South Tyrol.
The hotel is ideal for couples, gourmets, design lovers, and active travelers seeking relaxation and style. Its combination of tranquility, architecture, and modern elegance creates a unique atmosphere for discerning guests.
Yes, the South Tyrol Guest Pass is included in the room rate and grants free use of buses, regional trains, selected cable cars, and other public transportation services throughout South Tyrol.
We offer a transfer service for guests arriving by train or plane. Simply let us know your arrival time in advance, and we will gladly organize a transfer for you at an additional cost.
Yes, every room includes a complimentary parking space in the hotel garage. Electric vehicles can also be charged at the hotel’s charging stations for an additional fee.
Meet
Let's become friends
Period: 03.10. - 06.11.2026 from 642,- € per person for 4 nights with Hirzer 2781 ¾-luxury board
Snow White Crystal
Living the Winter Miracle
Period: 06.01. - 30.01.2027 from 1.071,- € per person for 7 nights with the Hirzer ¾-luxury board
Easter holidays
in the Alps
Period: 20.02. - 04.03.2027 from 1.064,- € per person for 7 nights with the Hirzer ¾-luxury board
Törggele in South Tyrol
Autumn at its best
Period: 03.10. - 06.11.2026 from 1.092,- € per person with Hirzer 2781 ¾ board
Carnival holidays
in South Tyrol
Period: 06.02. - 13.02.2027 from 1.127,- € per person for 7 nights with the Hirzer ¾-luxury board
Christmas & New Year Break
Special in Hafling
Period: 20.12.2026 - 09.01.2027 7 nights, price upon request
Advent & Relax
The snow is falling softly …
Period: 05.12. - 20.12.2026 from 1.036,- € per person for 7 nights with the Hirzer ¾-luxury board
Ski, eat, sleep, repeat
Ski holiday in hafling
Period: 31.01. - 06.02.2027 | 13.02. - 27.02.2027 from 1.099,- € per person for 7 nights with the Hirzer ¾-luxury board
March skiing and wellness
Snow, sun and a lot of fun
Period: 27.02. - 20.03.2027 from 1.036,- € per for 7 nights person with the Hirzer ¾-luxury board