Dear guests and friends,

let us surprise you...

Year after year we improve ourselves and our exclusive hotel. But do not worry, something will always be as it is: our cordial hospitality, our authenticity, our warm spontaneity.



RESTART since June 13th, 2020

Dear guests and friends,

Waiting is over. June 13th was our deadline: our hotel can reopen and we can finally welcome you again! We used every day to get ready and to grant you the maximum safety and hygiene during your stay.

We are looking forward to welcoming and pamper you again :-)
Let us enjoy again life and our splendid region together!

The Mairs and the staff of the Hotel Hirzer 2781

Due to the current situation, we will apply NO cancellation fee for existing or future bookings in June and July 2020: you can thus cancel or reschedule your stay due to COVID-19 up to one day before scheduled arrival free of charge. From August, reservations can be canceled or rebooked free of charge up to 7 days before arrival.

at the HIRZER 2781

Your safety and well-being are our first priority. For this reason we have created “free spaces” for you against Covid-19.

Avelengo, the free space for everyone:
Our small village with about 780 inhabitants is embedded in the splendid natural surroundings of Merano's region. Starting directly from the hotel, you find numerous hiking paths leading through the woods of our plateau, to the famous “Stoanernen Mandler” (stony little men), up to the Ivigna/Ifinger peak, along the hiking area of Merano 2000 and back to the hotel Hirzer 2781. The perfect location to forget the last weeks and charge new energy.

Pre check-in:
Simple registration and online check-in directly at home.

Room service:
Security comes first. Starting from now we extend our services and offer you a special room service so that you can enjoy your dinner in the safe and tranquil ambience of your room or suite. In the dining room we always grant the prescribed distancing rules, so that you can enjoy your breakfast and “fine dining” in absolute quiet and safety.

For a safe stay:
High levels of cleanliness and hygiene have always been assured at our hotel and, above all in these times, are constantly our priority. Hand sanitiser dispensers are available almost everywhere  in the hotel.

All hotel facilities are accessible. Should there be a restriction in the number of admitted guests in the pools and saunas, we will inform you appropriately.

Don't forget the heart:
One thing will not change: our passion. To commit ourselves to the personal needs of each guest, to let you pleasantly surprised, to take care of each detail: this will remain part of our philosophy. We only look forward to seeing you soon...


Starting from December 2019 we are waiting for you with a special surprise... Our brother and brother-in-law, the star chef Peter Oberrauch and our son Thomas open the public Gourmet “Le Cheval”!

The duo will surprise guests in an agreeable ambience with refined pleasures, extravagant culinary compositions and selected wines.
The chef Peter Oberrauch will also lead Hirzer's Fine Dining Hotel Cuisine.

P.S.: also our hall and reception have undergone a new, tendy makeover!



NEW Summer Feeling:

Enjoy our new luxury skin care line "LIGNE ST BARTH - The Spirit of Nature

Discover our esclusive beauty treatments »

[Bitte in "Englisch" übersetzen:] LIGNE ST BARTH - The Spirit of Nature

NEW 2019


Let the natural materials and the design fabrics charm you...

Furthermore we have created for you six new LUXURY SUITES: come and discover them »

Since 2018

  • After its facelift our bar 2781 presents itsfelf in a new vesture: captivating fabrics and masterly  handicraft meet each other...
  • and also one of our dining room has a new design!



Since 2017

Hotel Hirzer – the metamorphosis:

  • Infinitypool (18 m) heated throughout the year with Jacuzzi lounge
  • Panoramic garden terrace with view over the untouched nature
  • Sole-infrared relax room "Red Sun"
  • Pool-Lounge in luxury Italian design with wonderful plants
  • Beauty and Spa "Bellezza"
  • Completely redesigned outdoor relax area
  • Multi-sensory shower
  • Meditation and exercise room

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Weather & Webcam
Tuesday Temp. min: 15°C Temp. max: 28°C
Guest Feedback

This family run hotel deserves my excellent ratings! The owners make it a point to keep you happy. They always wear a smile on their face and so do thier personnel. The food is as excellent as the service.


The hotel inside is beautiful, the rooms are fantastic. The service is great, very friendly. The food both for breakfast and for dinner was simply delicious.